About the Module
Welcome to the Black Entrepreneurial Toolkit, also known as the B.E.T. The course is for African American individuals who are either interested in starting a business or currently have an existing business. The overall scope of the course is to provide the foundation for business sustainability, which involves the long-term viability of the business.
This course only contains Module 4 of the Black Entrepreneurial Toolkit (B.E.T.) and is designed to help individuals:
- Complete a SWOT analysis.
- Identify the 4 Ps of Marketing.
- Discuss different marketing strategies to improve performance.
Module 4 Curriculum
Dr. Terrence Duncan
Dr. Terrence Duncan holds a Doctor of Business Administration degree from Walden University and an MBA from Park University. Demonstrating a commitment towards leadership, human resources, project management, and leadership, Dr. Duncan has published in numerous academic journals and international publications and served as a panelist for several esteemed academic conferences.
With 15 years in the healthcare and risk management industry, Dr. Duncan has reduced claim losses via enterprise risk management and human resources. Dr. Duncan currently teaches MBA/MHA courses and serves as a Subject Matter Expert in Healthcare Economics and a Dissertation Chair for doctoral candidates. In addition, Dr. Duncan currently holds three board of director positions with three non-profit organizations. He also provides professional and financial mentoring to small Black businesses and households aligned with his vision, The Mahogany Legacy Project.
